FAQ

WOW snacks are baked or popped, never fried. We’re bringing you the ultimate crunch and tasty flavours you love, but with a better-for-you twist. Because they are baked or popped, each single bag of WOW Wotsits and WOW Snack a Jacks contains 72kcal-77kcal.

We keep things simple and delicious and use natural ingredients, including real cheese and real apple in our seasonings. Each of our WOW products are made from simple ingredients, before being paired with a delicious seasoning. To give them that perfect crunch and added source of fibre, WOW Wotsits are crafted using a clever blend of corn, chickpea flour, rice flour and rapeseed oil. WOW Snack a Jacks are made from rice, maize and sunflower oil.

No! The entire WOW range—including Wotsits Real Cheesy, Wotsits Lightly Salted, and Snack a Jacks Apple & Cinnamon—is made with natural ingredients.

Yes! The WOW range is designed for the whole family to enjoy. Each product in the range is suitable for vegetarians.

WOW Wotsits Real Cheesy contain milk. All WOW snacks are made in a facility that means they may contain soya, mustard, wheat, and other cereals containing gluten. While they are not suitable for strict gluten-free diets, the entire range is suitable for vegetarians.

WOW is for anyone who wants delicious tasting, quality snacks with natural and fewer ingredients. They are a delicious better-for-you option for a range of occasions including lunchtime, navigating the after-school rush, or an evening snack; WOW bridges the gap.

The WOW Wotsits range launches with two new flavours: Real Cheesy and Lightly Salted. Both variations deliver the delicious taste you expect from Wotsits products, and are made with natural ingredients, baked instead of fried, and provide 72kcal (lightly salted) and 77 kcal (real cheesy) per bag.

The WOW Snack a Jacks launch features a new delicious Apple & Cinnamon flavour. They are made with natural ingredients, including real apple. They are popped, never fried, and 73kcal per bag.

You can find the entire WOW range at Tesco. Look out for us down the crisps and snacks aisle, on the better-for-you multipack shelves.

Wow Wotsits have a better-for-you twist. Like regular Wotsits they are baked not fried, but they are made from a chickpea flour base so are a source of fibre and each single bag of WOW Wotsits contains 72kcal-77kcal, perfect for lunchtime or afternoon snack time.